Allow me to reintroduce myself

Find Your Superpower newsletter 088

Read time: 5 minutes

Topics covered: Professional branding, Mastermind last call

This is a public service announcement, sponsored by Jay-C and the good folks at Find Your Superpower Records. 

Please allow me to reintroduce myself: 

- 41 years old
- Mother of 2 
- 7 years of B2B content marketing strategy
- 3 years of B2C branding & storytelling
- Cambridge undergrad
- MIT postgrad

👋 Hi, I thought I’d introduce myself in the new year!

I’m Juliana, and I began coaching industry experts on their professional branding strategy in 2023. 

I noticed that some highly qualified people simply could not unlock their desired career goals compared to others. 

Many of these people have advanced degrees, but they struggle to communicate a clear value proposition to the people around them.

It is for a reason I fully empathize with—they are analytical thinkers just like me.

Do this little quiz below. Answer three yeses and you are my target audience:

📌 Are you a systematic planner, meaning you like control, order and logical workflow?

📌 Are you data-driven, meaning you over-index on data in your decision-making? 

📌 Is your industry technical, and is there a stigma around branding and open communication? 

 

I focused my coaching on this community, as they are my tribe and I know how to help them. 

I have deep experience around professional branding and storytelling on LinkedIn, and I have the receipts.

I’ve been posting daily since Jan 2020. (I’ve reduced my posting frequency on LinkedIn since dad passed in October 2024, which spurred me to focus on my family. I’ve also decided to diversify into other social media channels, such as Instagram.)

I have nearly 100K followers on LinkedIn using this strategy:
- zero paid engagement pods
- zero fake followers & likes
- zero viral templates & hooks
- zero AI commenting scripts
- zero ChatGPT-written posts

Because I come from an editorial background as a magazine publisher and science journalist, my writing style is long-form storytelling, anchored in authenticity and professional relevancy. (No kids photos.)

How I write on LinkedIn is how I sound in real life.

My goal is to help my clients find their authentic voice.

I run two businesses at a combined 2M ARR, and so I feel qualified to coach other small business owners and solopreneurs this size or smaller.

I am currently raising two amazing kids, one an athlete (which means I have had to quickly learn sports psychology) and the other a creative writer who needs a completely different parenting approach.

My clients work in competitive industries such as STEM, big pharma, big tech, law, finance, international relations, ESG, higher education, retail/commerce, high-ticket coaching and keynote speaking

My goal is to help industry experts at the peak of their career claim greater mindshare and seniority in their niche, but most importantly, to find their authentic voice.

No templates from me, please.

I don’t want you to end up sounding like 1,000 other people.

Welcome to my Find Your Superpower newsletter. 

For those of you who are new to my newsletter, Find Your Superpower is subscribed to by 48,000+ people, and discusses the following three goals:

• Making a career transition
• Professional branding on LinkedIn
• Reinventing ourselves for the future of work

I invite you to subscribe to my free WhatsApp channel, laugh and cry at my LinkedInese parodies on Instagram, and join 165 cadets in my VIP Brand Builder Mastermind.

My 12-month virtual Brand Builder Mastermind is a simple subscription, accessible from anywhere in the world, that gives you access to world-class experts and mentors who will guide you on how to build a brand, speak & write better, and make money from it.

Please stick around and let me offer you value.

I look forward to working with you in 2025! 🚀

Love,
Jay-C

LAST CALL! Jan 2025 intake closing in 3... 2... 1...