Do you have main character energy? (Here’s 10 hacks to get there!)
Mar 02, 2025
Find Your Superpower newsletter 092
Read time: 5 minutes
Topics covered: Main character energy, authority, thought leader, industry expert
In today’s crowded marketplace of ideas, being good at what you do is simply not good enough.
In my flagship 12-month Brand Builder Mastermind, I remind my 180 cadets that there’s a profound difference between being an expert and being the expert.
This concept, which Gen-Zs popularly describe as Main Character Energy, is about strategically positioning yourself as the leader in your industry’s narrative.
For corporate executives and business owners reading this, it’s not about ego or self-promotion, but rather about combining tangible results with reputation to catapult you into the position of category leader.
In today’s newsletter, I reveal 10 mindset shifts to help you bring out that Main Character Energy within you:
1/ Let’s imagine you are updating your LinkedIn profile:
Commodity: My LinkedIn profile should include all of my credentials and experience.
Main Character: My LinkedIn profile should focus on the industry problem I’ve solved using my [Named Framework].
2/ Let’s imagine that you are trying to create content for social media:
Commodity: I need to create more content everywhere. It is sooo exhausting!
Main Character: I need to create more SIGNATURE content and dominate the platform where my target audience and potential clients actually hang out.
3/ Let’s imagine that you’re home after a long day at an industry conference:
Commodity: Wow, I’ve met so many amazing people today!
Main Character: I’ve had strategic 1:1s and plans to follow up with three key opinion leaders in my industry today.
4/ Let’s imagine that you’re on a sales call and your potential client asks about your fee structure:
Commodity: My hourly rate is $300.
Main Character: My trusted, proprietary [Named Framework] is a tried-and-tested solution that is worth $10,000 to your bottom line. Please take a look at some named reviews by my satisfied clients.
5/ Let’s imagine you are pitching your business to a trade magazine editor:
Commodity: Would you be interested in featuring my business?
Main Character: I have a novel spin and provocative take on the industry trend you covered last week. Would you be interested to hear it?
6/ Let’s imagine that you plan on becoming a consultant, coach or speaker someday:
Commodity: I need to learn more before I can speak about it. I’ll be ready in 3-5 years.
Main Character: I will share what I know now and learn as I go. Every time I speak on my topic, I learn 10x faster than my peers.
7/ Let’s imagine someone asks you "So, what do you do?"
Commodity: Sure, I’d be happy to tell you all about what I do!
Main Character: Tell me about your biggest challenge with [specific problem].
8/ Let’s imagine you are thinking of creating a professional brand for yourself:
Commodity: I want to be well liked and for my brand to appeal to everyone.
Main Character: I want my brand to be incredibly attractive to my target audience, and polarizing to anyone else.
9/ Let’s imagine you are on a sales call to qualify a potential lead:
Commodity: How can we work together?
Main Character: Let’s first determine if you’re the right fit for my [Named Framework] and approach.
10/ Let’s imagine you are pitching your book idea to a publisher:
Commodity: I have 30 years of experience and I am a pioneer of this industry.
Main Character: My book introduces my [Named Framework] which challenges age-old industry norms established by industry pioneers that are no longer relevant today.
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Do you get it now?
That’s Main Character Energy in action.
The commodity positions themselves as a friendly, senior professional but the Main Character positions themselves as the one leading the conversation.
This is how Main Characters define their industries, become category leaders, and command jaw-dropping premium rates.
Even when they are 100% booked out, clients of Main Characters are prepared to wait months or even years to work with them.
If you want to be a Main Character too, why not join my 12-month Brand Builder Mastermind?
Imagine a simple subscription that gives you access to world-class experts and business mentors who will guide you on how to build a brand, speak & write better, and make money from it.
Our March intake for the Brand Builder Mastermind opens on 14 March (Friday), so please waitlist now.
Let me help you to become a Main Character in 2025! 🚀