Storytelling is a life skill
Nov 09, 2023
Find Your Superpower newsletter 033
Read time: 3 minutes
Topics covered: Storytelling, persuasion, influence
You work hard. And you're dedicated and focused too.
I hear you.
In fact, you’re probably snowed in right now from a bunch of emails and a to-do list that is piling up.
And then this random post pops up about storytelling being a life skill.
Is this some kind of joke?
Is this for moms trying to put their kid to bed?
Nah... that’s not relevant to me. That’s not gonna get me a raise and a promotion. If I put my head down, work very hard for 2-3 years, it will be mine.
Except it won’t.
The world is changing before our eyes. With many sectors in steady contraction, the rise of generative AI, and the offshoring of hires, it is simply not enough to just work hard.
We need to be more than commodities, and:
✅ Articulate our significant contributions to the company
✅ Represent our company publicly and pitch it at business events
✅ Convince and persuade key stakeholders to work with us
✅ Lead and motivate a distributed and remote team
✅ Find a pipeline of leads for business owners
The twin contributions of branding and storytelling
Next week, I am training not one but two government agencies on branding and storytelling.
More than 200 employees have signed up to level up their branding and storytelling game with me.
On the branding front, I will be explaining to them:
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What does a strong professional brand look like
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What advantages does a strong professional brand provide you
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How to create a strong LinkedIn profile
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How to create a content and skills portfolio on LinkedIn
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Basic etiquette and how to network effectively on LinkedIn
On the storytelling front, I will be sharing with them:
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How to persuade and influence and tell great stories
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How to create content pillars for a sustainable pipeline
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The big no-no's of online communication such as humble bragging, public rants and outbursts, click-bait content, and selling without "soul"
Let me train you too
I am giving a live LinkedIn Storytelling Secrets workshop and Q&A session on 23 November, 11AM-12PM (GMT+8) for anyone who has purchased a masterclass course from me before.
Download a free introduction chapter of my recently launched The LinkedIn Success Mindset e-book and video course to check it out for yourself!
Professor Kishore Mahbubani, former Singapore ambassador to the UN, has kindly written me a foreword. LinkedIn's Frank Koo and LinkedIn Top Voices David Wee, Chris Do, Chuen Chuen Yeo and Amanda Cua have all written me generous reviews.
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Thanks for reading issue 033 of my weekly Find Your Superpower newsletter.
For those of you who are new to my newsletter, Find Your Superpower is subscribed to by 27,000+ people, and discusses the following three goals: (1) Making a career transition, (2) Professional branding on LinkedIn, and (3) Reinventing ourselves for the future of work.
Here’s how we can stay in touch:
1. I would recommend you purchase my course, The LinkedIn Success Mindset. In this all-in-one guide to LinkedIn, we will learn how to manage our mindset, take action and avoid making cardinal sins on the platform. I will be giving course buyers a LIVE storytelling secrets workshop on 23 November 2023.
2. If you are very new to LinkedIn, consider my masterclass on LinkedIn professional branding, Find Your Superpower: How to Rebrand Yourself on LinkedIn. This 1h on-demand video course that will help you identify your professional brand, write a brand statement from scratch, and launch your brand on LinkedIn. Don’t muck around for years on LinkedIn, sort your profile our quickly.
3. Season 1 of my podcast, The Science of Work, is available on Spotify and Apple Podcast. Please don’t forget to leave me a five-star rating to help others find my podcast! ⭐⭐⭐⭐⭐
4. My new and exclusive Find Your Superpower with Juliana Chan WhatsApp community, where the magic of professional branding and LinkedIn unfolds, continues to grow every week. Sign up for my email newsletter mailing list to receive an invitation to join my brand-new WhatsApp community, where I share storytelling secrets, interesting LinkedIn posts and branding tips!